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The Triple Threat:
Video Hunter
LO Command Center:
SUPPORT
SETTINGS
INTELLIGENT ATTRACTION
What is the C&C CRM?
The Connect & Close CRM is Intelligent Attraction's comprehensive customer relationship management platform that houses all three components of our Triple Threat System. It's designed specifically for loan officers to manage leads, video campaigns, and deal tracking all in one place.
How is the C&C CRM different from other mortgage CRMs?
Unlike other CRMs that focus only on contact management, the C&C CRM integrates exclusive MLS and mortgage data access, unlimited spokesperson video technology, and intelligent lead scoring. It's not just a database - it's a complete marketing and conversion system.
Does the C&C CRM work on mobile devices?
Yes, the C&C CRM is fully responsive and works seamlessly on desktop, tablet, and mobile devices, allowing you to manage your business from anywhere.
What about compliance with NMLS regulations?
Compliance is built-in. Our onboarding process includes NMLS compliance verification before you ever sign in to the system.
All marketing materials and campaigns are designed to meet industry standards and regulations.
TRIPLE THREAT SYSTEM OVERVIEW
What exactly is the Triple Threat System?
The Triple Threat System is Intelligent Attraction's core technology consisting of three powerful components: Lead Hunter (allows you to set filters that draw out ideal leads using exclusive MLS and mortgage data), Video Hunter (creates personalized videos with revolutionary spokesperson technology), and Deal Hunter (scores lead engagement with your marketing to identify the warmest prospects). Together, they work like a finely tuned machine turning cold leads into warm opportunities while positioning you as a Realtor's most valuable partner.
How is this different from other mortgage marketing systems?
Most systems focus on either borrower leads OR Realtor partnerships. Intelligent Attraction is the only system that does BOTH simultaneously. Plus, we provide exclusive data access that no other system offers, and our 12-week campaign structure is proven to fill your pipeline with people who know, like, and trust you. As Robert Frost said, "Two roads diverged in a yellow wood, and I took BOTH—and that has made all the difference."
Why do you focus on 12-week campaigns instead of monthly subscriptions?
Marketing is not a one or two month endeavor - it needs a long-haul approach with the right mindset. While the best marketing takes place over years, we have perfected a 12-week cycle that fills your pipeline in that time period, then continues nurturing after that. We help users who possess this long-term mindset, who realize the value of setting a course and sticking with it. Those looking to test drive our system for a month or two are not our ideal prospects.
Do I need to integrate this with my existing systems?
No integration required! Intelligent Attraction is a standalone marketing system that works independently of your current POS or CRM.
Optional: We do offer Arive POS integration for $997 one-time fee if you want seamless workflow connection.
LEAD HUNTER
How does Lead Hunter generate leads?
Lead Hunter doesn't generate leads automatically. You input specific filters that draw out your ideal leads using our exclusive access to MLS and mortgage data. This gives you control over exactly the type of prospects you want to target based on your business goals and market focus.
What makes Lead Hunter's data access unique?
We provide loan officers with exclusive access to MLS data they've never had before, plus comprehensive mortgage data. This combination gives you market intelligence and targeting capabilities that other LO systems simply don't provide, creating a significant competitive advantage.
How many leads can I generate with Lead Hunter?
Lead generation depends on your subscription tier and the filters you set. The Ready plan provides 450 lead credits per 12-week cycle, Set provides 900 lead credits, and Grow provides 1800 lead credits. You control the quality and targeting through your filter settings.
What are search credits and how do they work?
Search credits allow you to run filtered searches through our exclusive data to identify potential leads before using your lead credits to capture them. Ready plan includes 45 search credits, Set includes 90, and Grow includes 180 per 12-week cycle.
Can I target specific geographic areas with Lead Hunter?
Absolutely. Lead Hunter's filtering system allows you to target specific cities, counties, ZIP codes, or regions based on your business focus. The exclusive MLS data access enables precise geographic targeting that wasn't previously available to loan officers.
VIDEO HUNTER
How does the unlimited spokesperson technology work?
It's as easy as 1, 2, 3, 4, 5: Picture + Voice + Background + Script + Click to Start. You can choose yourself, friends, family, coworkers, or select from our extensive library of professional avatars representing all demographics. Our AI creates personalized videos using your chosen spokesperson.
Can I really choose ANYONE as my spokesperson?
Absolutely. The sky is the limit. You can use yourself, friends, family members, coworkers, or choose from our extensive library containing all races, ages, and demographics. You can even use different spokespersons for different campaigns or market segments.
How many videos can I create with Video Hunter?
Video creation depends on your subscription tier. The Ready plan provides 4500 video credits per 12-week cycle, Set provides 9000 video credits, and Grow provides 18000 video credits. This allows you to scale your video marketing based on your business growth goals.
Will people know it's not really the person in the video?
The technology is so advanced that most people can't tell the difference. More importantly, the personalized content and professional presentation build trust and credibility, which is what really matters for conversion. You can always disclose it's AI-generated if you prefer transparency.
Do I need any technical skills for the spokesperson videos?
None whatsoever. The 5-step process is designed for complete beginners: Picture + Voice + Background + Script + Click to Start. We handle all the technical setup and avatar creation. Your only job is to choose your spokespersons and approve the scripts we write together.
Can I use Video Hunter for both borrower and Realtor® marketing?
Most clients see initial engagement within the first week. Our 20-touch campaigns run over 12 weeks for maximum effectiveness.
By the 12-week mark, Ready plan users have 900+ prospects in active marketing, Set plan users have 1,200+, and Grow plan users have 1,800+.
DEAL HUNTER
What does Deal Hunter do exactly?
Deal Hunter doesn't convert anything - it scores lead engagement with your marketing campaigns. Points are acquired for email opens, video watches, email replies, and other engagement activities. The most engaged prospects are sorted and put at the top of your list so you know who is ready for a warm call.
How does Deal Hunter's scoring system work?
Deal Hunter tracks all interactions with your marketing - email opens, video views, link clicks, email replies, and more. Each action earns points, and prospects are ranked by their total engagement score. This ensures you're calling the warmest leads first, not cold prospects.
What's the difference between calling Deal Hunter leads versus cold calling?
When you call a Deal Hunter lead, you're not a stranger. You can say, "Hi, this is John Smith calling about my recent emails and videos," and the reply on the other end is likely to be, "Oh yeah, Hi!" These prospects have been engaging with your content and are expecting your call.
Does Deal Hunter integrate with my existing CRM?
Deal Hunter is designed to work seamlessly within the Intelligent Attraction ecosystem. It integrates with Lead Hunter and Video Hunter data to provide a complete view of each prospect's journey from initial lead to warm opportunity.
Can Deal Hunter help with Realtor relationship management?
Absolutely. Deal Hunter tracks both borrower opportunities and Realtor partnership development, ensuring you maintain strong relationships with your Realtor partners while maximizing deal flow from both sources.
Will other loan officers in my area have the same leads?
Virtually no overlap. With 300 million homes in our system, 15 different marketing campaigns, and geographic targeting, it's extremely unlikely you'll compete for the exact same leads.
Our system is designed for market abundance, not scarcity..
REAL ESTATE PRO CRM
What is the Real Estate Pro CRM?
The Real Estate Pro CRM is the real estate version of our C&C CRM that you can gift to Realtors for free. It gives them access to exclusive mortgage data they've never had before, positioning you as their most valuable partner.
How does gifting the Real Estate Pro CRM help my business?
By gifting Realtors the entire system for free, you position yourself as their most valuable partner. They get access to mortgage data for seller lead generation and other tools that help grow their business, making you indispensable to their success.
Do you train the Realtors® or do I have to?
We provide complete Realtor training just like we do for loan officers. Just like we personally onboard you, we do the same for them, teaching them how to get the most out of the system with a real estate twist. You don't have to become a CRM trainer.
What exclusive data do Realtors® get access to?
Realtors get access to mortgage data they've never had before for seller lead generation, farming filters to expand into new neighborhoods, and marketing tools that use mortgage data to identify potential sellers. This data isn't available in other Realtor CRMs.
How many Realtor® partnerships can I develop?
There's no limit. The system is designed to help you build strong partnerships with multiple Realtors® in your market. Each partnership is strengthened by the exclusive value you provide through the gifted CRM and data access.
IN-APP PURCHASES (CREDITS)
What are lead credits and how do they work?
Lead credits allow you to capture leads identified through your Lead Hunter searches. Each lead you capture uses one credit. Ready plan includes 450 credits, Set includes 900, and Grow includes 1800 per 12-week cycle.
What are search credits?
Search credits allow you to run filtered searches through our exclusive MLS and mortgage data to identify potential leads before capturing them. Ready plan includes 45 search credits, Set includes 90, and Grow includes 180 per 12-week cycle.
What are video credits?
Video credits allow you to create personalized videos using our spokesperson technology. Ready plan includes 4500 video credits, Set includes 9000, and Grow includes 18000 per 12-week cycle.
Can I purchase additional credits if I run out?
Yes, additional credits can be purchased as needed. However, our three tiers are designed to accommodate different business scales, so most users find their tier provides sufficient credits for their 12-week campaigns.
Do unused credits roll over to the next cycle?
Credits are designed for use within each 12-week cycle. Our campaign structure is built around this timeframe for maximum effectiveness, so we encourage full utilization of credits within each cycle.
Why 4-week billing instead of monthly?
Optimized for marketing effectiveness. Our campaigns are designed on 4-week cycles for maximum impact. This gives us 13 billing cycles per year instead of 12, allowing for better campaign timing and results.
CAMPAIGN RUNNER
What is Campaign Runner?
Campaign Runner is an add-on service where you hire our in-house team to fully manage your campaigns. We meet with you to get direction, then we harvest all leads, run the video campaigns, and push warm leads to you for calls.
How much does Campaign Runner cost?
Campaign Runner pricing is based on your subscription tier: Ready $120 per 12 week cycle ($10/week), Set $180 per 12 week cycle ($15/week), Grow $240 per 12 week cycle ($20/week) Our in-house team 100% runs the campaigns.
What exactly does your team do with Campaign Runner?
Our team handles everything - we set up your lead filters based on your direction, manage all video campaigns, monitor engagement, and deliver warm, qualified leads ready for your calls. You focus on closing deals while we handle the marketing.
Can I still control the campaign direction with Campaign Runner?
Absolutely. We meet with you to understand your goals, target market, and preferences. We then execute the campaigns according to your direction while providing regular updates and optimization recommendations.
CALL RUNNER
What is Call Runner?
Call Runner is an add-on service where our in-house team makes calls to your warmed leads in the Deal Hunter pipeline. We aim to make live transfers of warm calls to you, or when not possible, we schedule appointments on your calendar.
How much does Call Runner cost?
Call Runner pricing is based on your subscription tier: Ready $120 per 12 week cycle ($10/week), Set $180 per 12 week cycle ($15/week), Grow $240 per 12 week cycle ($20/week) Our in-house team 100% handles the calling.
Can I bundle Campaign Runner and Call Runner?
Yes! Bundle pricing offers significant savings: Ready $197 per 12 week cycle ($16.42/week),Set $297 per 12 week cycle ($24.745/week) Grow $397 per 12 week cycle ($33.08/week).This bundle provides complete campaign management, allowing you to focus on your business and only spend time taking warm calls.
What happens if you can't reach the prospect for a live transfer?
When live transfers aren't possible, our team schedules future appointments directly on your calendar. This ensures no warm leads fall through the cracks and you maintain momentum with engaged prospects.
What is Quiz Runner?
Quiz Runner is our in-app tool that builds engaging quizzes designed to attract first-time home buyers, refinance candidates, purchase mortgage prospects, and more. You build quizzes in-app with simple button selections, then push them to social media.
How do Quiz Runner leads get back to me?
Respondents' answers to quizzes are automatically sent back to your C&C CRM for follow-up. This creates a seamless flow from social media engagement to your lead pipeline.
What types of quizzes can I create?
Quiz Runner offers templates for various scenarios - first-time homebuyer readiness, refinance qualification, mortgage rate comparisons, home affordability calculators, and more. Each quiz is designed to engage prospects while qualifying their needs.
Do I need design skills to create quizzes?
Not at all. Quiz Runner uses a simple button-selection interface to build professional-looking quizzes. The templates and design elements are already created - you just customize the content and targeting.
SUBSCRIPTIONS
What are the three subscription tiers?
We offer three tiers based on 12-week marketing cycles: Ready $897per 12-week cycle, just $299 per 4-week period, Set $1497 per 12-week cycle, just $499 per 4-week period, and Grow $2697 per 12-week cycle, just $899 per 4-week period. Each tier provides different credit allocations to match your business scale.
Why do you require 12-week payments instead of monthly?
All our marketing is designed with 12-week campaigns that have been tested and proven as the ideal timeframe for complex lead generation, video marketing, and pipeline management. We help users who understand that marketing requires a long-term mindset and commitment to see real results.
What's included in each subscription tier?
Ready: 450 lead credits, 45 search credits, 4500 video credits. Set: 900 lead credits, 90 search credits, 9000 video credits. Grow: 1800 lead credits, 180 search credits, 18000 video credits. All tiers include full access to the Triple Threat System and Real Estate Pro CRM gifting.
Can I change or cancel my subscription tier during a cycle?
Yes, you can upgrade, downgrade or cancel but these changes will not take effect until the end of your current cycle. There are no refunds so all cycles will complete prior to any changes. The pricing structure rewards longer commitments with significant savings compared to shorter programs.
What happens after my 12-week cycle ends
After 12 weeks, your pipeline should be filled with people who know, like, and trust you. You can continue with another 12-week cycle to maintain momentum and continue nurturing your growing database of warm prospects.
C&C UNIVERSITY
What is C&C University?
C&C University is our comprehensive knowledge base within the CRM covering "how-to's" for all apps, features, and strategies. It's your complete training resource for maximizing the Intelligent Attraction system.
What type of training is available in C&C University?
C&C University covers everything from basic system navigation to advanced marketing strategies. You'll find step-by-step guides for Lead Hunter filtering, Video Hunter spokesperson setup, Deal Hunter optimization, campaign management, and Realtor partnership development.
Is C&C University updated regularly?
Yes, C&C University is continuously updated with new training materials, best practices, case studies, and feature updates. As we add new capabilities to the system, corresponding training materials are added to the university.
Can I access C&C University on mobile device
Absolutely. C&C University is fully accessible on desktop, tablet, and mobile devices, allowing you to access training materials and reference guides wherever you are.
SYSTEM INTEGRATION & TECHNICAL QUESTIONS
How long does it take to set up the complete system?
The 12-week roadmap includes system setup, training, and optimization. You'll start seeing results by the end of week 4, with full system optimization and explosive growth typically occurring in weeks 9-12.
Do I need any special software or technical skills?
No special software or technical skills required. Intelligent Attraction is designed for loan officers, not tech experts. We handle all the technical setup, training, and ongoing support.
What kind of support do you provide?
What kind of support do you provide?
Can I use Intelligent Attraction if I'm already using other marketing systems?
Yes, Intelligent Attraction can complement existing systems or replace them entirely. Many loan officers find that the exclusive data access and unlimited spokesperson technology provide capabilities their current systems can't match.
What happens if I'm not tech-savvy?
Perfect! Intelligent Attraction is designed for loan officers who want results without technical complexity. The 5-step spokesperson process (Picture + Voice + Background + Script + Click) requires zero technical skills. We handle all the technical setup, and our support team guides you through everything.
How quickly can I start generating leads?
Lead Hunter can be set up within 24-48 hours of your subscription. You'll start seeing market-qualified leads in your pipeline immediately. Video Hunter spokesperson setup takes about 30 minutes, and Deal Hunter begins scoring engagement from day one.
What if I don't like being on camera?
That's exactly why we created unlimited spokesperson technology! You never have to be on camera. Choose a friend, family member, coworker, or select from our extensive professional avatar library. The sky is the limit - anything is possible.
What if my company doesn't allow this?
Our compliance team can help. We provide documentation and compliance information to help you get approval from your company.
Most lenders approve our system because it's compliant, professional, and generates quality leads.
BUSINESS QUESTIONS
How does this compare to buying leads from other companies?
Traditional lead companies sell the same leads to multiple loan officers, creating bidding wars. Lead Hunter generates market-qualified leads exclusively for you using our proprietary MLS and mortgage data access. You're not competing - you're the only one receiving these specific leads.
Can I use this system in multiple states?
Absolutely. Lead Hunter works nationwide and can target any geographic area where you're licensed. The GEO filter allows you to focus on specific states, cities, or neighborhoods based on your business strategy.
What if I already have a CRM?
Intelligent Attraction includes the Connect & Close CRM as your central command center, but Deal Hunter can integrate with most existing CRMs. However, you'll get the best results using our complete ecosystem where all three components work seamlessly together.
Can I cancel anytime?
Yes, absolutely. We bill every 4 weeks with no long-term contracts. You can cancel anytime.
Plus, we offer a 30-day money back guarantee if you're not completely satisfied.
REALTOR® PARTNERSHIP QUESTIONS
How many Real Estate Pro CRMs can I gift to Realtors®?
Your subscription includes one Real Estate Pro CRM to gift. The gifted CRM aligns with your subscribed tier, either Ready, Set or Grow. Additional CRMs can be purchased at your tier pricing $299, $499, or $899 for the life of your paid subscription. Most loan officers start with one strategic Realtor partner and expand from there.
What if the Realtor® doesn't want to use the CRM?
This rarely happens because we act as your wing man. We provide complete Realtor training just like we do for you, implement their custom marketing, and ensure their success. Realtors love receiving access to exclusive mortgage data they've never had before.
How does the Realtor® CRM work?
We become your wing man. When you gift a Realtor® our Connect & Close Real Estate Edition CRM, we provide the same level of training and support to them that we provide to you.
The Realtor® gets one-time credits (not monthly) to try the system, and if they want to scale, they can purchase additional credits in-app.
